Other changes could involve the iMac’s internal components, some of which have reportedly been redesigned by Apple. Gurman notes the new chipset is likely to offer significant performance and power efficiency gains given that it’s expected to take advantage of TSMC’s upcoming 3nm process. Most significantly, the 2023 iMac will reportedly include Apple’s next-generation M3 system-on-a-chip. Gurman expects volume production of the 2023 iMac won’t start for at least another three months, but the good news is the refreshed models will feature a handful of improvements. Writing in his latest Power On newsletter, Gurman reports the development of two new iMac models has reached “a late stage,” with Apple recently beginning manufacturing tests.
But the Mac Pro line is an exception it's a device made with a specific type of professional in mind, one who's in an industry in which a $6,000 reference monitor is thousands of dollars cheaper - and in some cases, tens of thousands of dollars cheaper - than the competition.Apple is readying to release a new 24-inch iMac as early as the second half of the year, according to Bloomberg’s Mark Gurman.
Admittedly, Apple isn't known for creating a lot of niche products. This isn't a measure of Apple overcharging for something - it's a measure of Apple selling a niche product with a niche customer and their niche budget in mind, and then failing to stick the landing during the announcement. In other words, instead of presenting the screen's stand as an add-on, Apple should have presented it with the full-package price and an optional $1,000 discount for the professional video editors and developers watching who already owned a compatible stand. So what should have said was this is a $6,000 monitor, but if you want to buy it without the stand it's $1,000 off - $5,000."
He continued: "You and me, and most people watching WWDC, and most normal people just think of a monitor and a stand together.
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